ASUS was established in 1989 in Taiwan. It is now a multinational computer hardware and consumer electronics company, although the company is still primarily based in Taiwan. ASUS is fully geared to innovating future-ready products and staying on top of its game with emerging trends in the market. ASUS prides itself on being the Number 1 motherboard manufacturer and gaming brand globally.

asus logo


ASUS gained popularity when it broke the Personal Computer industry with Eee PC™ in 2007 and is doing so again by pioneering new trends in the mobile phone sector with their ASUS ZenFone™. ZenPhone has come a long way since the first generation launched in 2014, in 2022 the latest model is the ASUS ZenFone 8.

They aim to bring Virtual and Augmented Reality closer and more accessible to the user. In addition, they aim to rapidly develop robotics technologies and Internet On Things (IoT) devices, what we like to call Mobile WiFi (MiFi) devices. They have recently launched Asus Zenbo, an elevated version of a smart home. It is a robot that assists around the house, provides entertainment by playing the user’s favorite media and even keeps families company when they have nobody to talk to. 

Some of the most popular ASUS products include:

Asus rog strix scar ii gl704gm

Asus rog fx503

Asus tuf fx705

Asus rog gl753

Asus tuf fx505

Asus ZenBook Pro ux550

Asus 2-in-2 q535

Asus Laptop

Asus rog

Asus Zenwifi ax

Asus Monitor

Asus Vivobook

Asus Gaming Laptop

Asus Router


The ASUS Company Culture is built on the core values that comprise the ASUS DNA. It holds the 5 ASUS Virtues of Humility, Integrity, Diligence, Agility, and Courage, Focus on Fundamentals and Results, Innovations and Aesthetics, and Lean Thinking. The vision is built on achieving the title as the world's most admired brand in the new digital age. Employees are encouraged to practice these values in order to reach collective company goals. In addition, they proclaim to have one of the best Research and Design teams in the industry as they are well known for groundbreaking innovation and only producing premium quality.


ASUS believes that its winning formula is made up of 

Winning: Marketing(Quality, Speed, Innovation, Service)/Cost


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